When a company conducts a buyback, it means that they are "buying back" their shares or assets (coins or tokens in crypto) in order to reduce the amount of assets available for purchase, which in turn increases demand and raises the price.
When Cliff buys back Shinja on the Ethereum network, he is using ETH to trade for Shinja tokens in the liquidity pool. The same concept applies to Shinja on the Binance Smart Chain, but with BNB instead of ETH.
After purchasing these tokens, Cliff "burns" them by sending them to the Null (or dead) Address. This removes these tokens from the supply permanently, making each token more valuable to hold.
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